Privacy Policy
This privacy policy is effective as at 28 Feb 2017.
1. About us
and this policy
This privacy policy describes how we (referred to collectively
in this policy as 'Ignite' or 'we', us' and 'our') collect, use, process and
share information that Ignite collects about you. Our business is constantly
evolving and so this document may change from time to time. Please come back to
this page every now and then to make sure you are familiar with the latest
version. Any new policy will be effective from the date it is published by us.
This policy applies to all of our games, whether played on
mobile devices, PC or on other platforms. It also applies to our advertising
activities on all platforms as described below and other services that we may
provide to you from time to time. In this policy we refer to our games,
websites, advertising activities and other services collectively as our
"Services".
For information collected under this policy, the data controller
is Ignite Games Limited.
By downloading, accessing and/or playing our games, or
interacting with our websites or other Services, you agree to the use of your
information in accordance with this privacy policy. If you have any concerns
about providing information to us or it being used as described in this privacy
policy you should not use our games or other Services.
As set out in the terms and conditions relating to our Services,
you must be at least 17 years old to access and/or use our Services. We do not
knowingly collect personal data about children under the age of 17.
2. Collection
of Information
We collect information from a number of different sources, but
most of it comes directly from you when you play our games, or interact with
our websites, advertising or other Services. Broadly the information we collect
about you relates to the type of device you are using, how you play our games (such
as levels attempted and purchases made), other games or apps you use on your
device and may include information that you submit when creating an account
with us or which you allow us to access when you connect to your social network
accounts through our games or Services. We may also collect information from
advertising platforms and partners and other third parties such as information
about purchases and interests.
In more detail, depending on which of our Services you interact
with we may collect and process the following types of information:
á
details about how you use and interact with our games,
advertising and other Services (for example, information about how and when you
play our games or visit our website(s), what device you use to access our games
and services or details regarding profile visits);
á
information that you provide us with when you fill in forms,
answer questions or complete surveys when using any of our Services, when you
create an account with us or if you invite your friends to use our games and
Services;
¥ the content
of messages sent using our chat and messaging systems;
¥ if you
contact us, for instance through our Ignite support, or respond to messages and
communications that we send to you, we may keep a record of that correspondence;
¥ your
interactions with us on our social media channels;
¥ information
we collect via cookies and other similar technologies, as explained further
below;
¥ information
we collect from you when you connect our games or Services to third party
platforms or social network services or use other social or player-to-player
functionality; and
¥ information
we collect about you from our other third party companies (including publishing
partners, platforms, advertising platforms and partners and data aggregators)
which may include attributes about you and your interests, as well as other
games and services you use, demographic and general location information. We
will use this information as described in this policy subject to any
limitations in the privacy policy of the company that collected the information
from you.
In some instances, when you make purchases on or through our
website(s), we may collect certain payment information from you on behalf of
our payment service providers, but this information is temporarily cached in a
way that is unreadable by Ignite. We do not collect or retain credit card
information. Our payment service providers will provide us with information
about your purchases so that we know if a purchase has been successful. When
you purchase items via our mobile apps (such as those you can purchase in the
App Store, or on Google Play) we do not collect or store any payment
information from you.
Finally, we may collect some of the information types referred
to above on an aggregated or anonymised basis, or we may use it or share it in
an aggregated or anonymised way, for research or analysis into the way our
Services operate and are used.
3. Login by
Google Account
By logging with Google Account, player agrees to share your
google+ profile information (e.g. name & picture) when playing with others
and view and manage playerÕs game activity on Google (e.g. scores, achievements
and saved games).
Player decides who can view this information when choosing who
can see his/her game activity available via Google.
For example, people in those circles may see the information on
playerÕs Google+ profile, when they make relevant Google searches, on Google
– served ads and on other Google services, (subject to your existing
Google account settings). This may include playerÕs part and future activity on
the app.
4. Use of the
information that we have about you
We may use the information we collect about you for a number of
purposes. These include
á
creating your game accounts and allowing users to play our
games,
á
providing our games and other services to you,
á
optimising the games and services we provide,
á
enabling in-app purchases,
á
storing your progress through our games,
á
enabling social network integration,
á
providing customer service support when you need it.
We also use your information in connection with our advertising
purposes. For more information, see below.
We may also use your information for research or analysis.
Finally, there may also be other reasons why we need to use your
information, such as maintaining records or protecting our legal rights. A more
detailed description of how we use your information is set out below.
Providing
and optimising our Services
We use your information to enable us to provide our games,
websites, advertising and other Services to you and to optimise all of them so
that we can make them the best they can be for you and all our players. This
will include use and analysis of aggregated data to make sure that our games
work properly on all devices and are as enjoyable as they can be for all our
players.
Marketing
and promotion
We may use your information to send you direct marketing and
promotional materials relating to our Services or related products, for example
sending you communications (including by email) for these purposes on our, or a
third party's behalf. If you do not want us to use your information in this way
please let us know by contacting us at support@ignite-ga.me
Customer
Services
We use your information, including data that you provide
directly to us in communications, to provide you with support through our
customer service channels when you need it. Finally, we will use your data to
manage your account and relationship with us and improving your experience when
you use our Services.
Analytics
and Research
We use analytics tools, which may include third party analytics
tools, to collect information about how you play our games and those tools may
use cookies or other similar tracking technologies. We may use your data to
carry out research, surveys or to engage directly with you, for example by
sending you communications (including by email), for these purposes. We may
also create reports, analysis or similar services for use by us for the
purposes of research or business intelligence, for example to track potential
problems or trends with our Services, or to test out new game features and
content.
Social and
Community
We have a number of social and community channels which we use
to communicate with our players. If you choose to interact with those channels,
we will receive your information and use it in connection with those channels,
including to engage with you, and we may also republish your posts to those
channels.
Competitions
From time to time we may run competitions, including in games
and via our community channels. Those competitions will have their own specific
terms and conditions, but we will use personal information that you provide in
relation to that competition for the purposes of running the competition. We
may also publish the names and entries of competition entrants.
Cheating,
crime and fraud prevention
We may use personal data that we hold to prevent cheating, crime
or fraud. We may also need to pass your information to fraud prevention agencies
and other organizations involved in crime and fraud prevention, such as the
police.
Legal uses
We may use your data as required or permitted by any applicable
law.
5.
Advertising and promotion
What adverts you may see as a result of playing our games or
using our Services
We promote our own games and services in a number of ways. That
might include cross promoting one of our games while you are playing a
different game of ours. It might also include advertising our games within
websites and other media published by others, or sending you marketing
materials by email.
Like many companies, we may use information about you in
connection with advertising. This includes using information that we have about
you, such as the games you play, to try to make sure you only see advertising
that might be of interest to you. We may also use the information that we have
about you to help a third party deliver advertisements that are tailored to you
based on a determination of your characteristics or interests by us based on
the information that we have about you.
As well as advertisements for our own goods and services, we may
also facilitate third parties to optimise their advertising of their own goods
and services by helping them to target those ads to those that might be most
interested in them. These advertisements may be shown within our games or
within websites and other media which are published by others and optimised by
us or using our information. This is done using anonymised information and we
won't hand over or sell any of your personal information to third party
advertisers.
We will also use information about your particular device in
order to show you adverts which work properly on that device, or to measure the
effectiveness of our ad campaigns and we may also retain information about how
many times you have seen a particular advertisement so we can stop you from
seeing it too many times.
Advertising
partners
When we advertise our games in games or media published by other
companies, we may use various third party advertising partners, including ad
exchanges, ad networks and ad servers.
Our advertising partners help us to serve advertisements to you.
Some of this technology also helps us to make decisions as to whether or not to
show a particular advert to you - for example, by informing us that you have
shown an interest in similar goods or services previously.
Our advertising partners may collect information about you when
you use our services or the services of others. This Privacy Policy does not
apply to the collection of your information by our advertising partners, and we
therefore recommend that you review their privacy policies for more
information.
6. Who else
can see your information?
In
addition to the other disclosures described in this privacy policy, we will
also share your information as described in this section.
We will share your information:
¥ where we
have your consent to do so (including as set out in this Privacy Policy);
¥ as
reasonably necessary in order to provide the Services to you (for example, by
providing your personal information to suppliers we may use to fulfil the
Services or to communicate with you);
¥ where it is
necessary to carry out your instructions (for example, to process a payment
instruction we must provide your personal information to our payment
processors);
¥ where your
data is on an anonymous and aggregated basis, meaning you could not be
personally identified from it;
¥ when you
submit information as part of a competition or otherwise interact with our
social media channels (for example, by providing a testimonial about one of our
Services) we may publish the information you submitted, alongside your name and
home country on our website(s) and social media channels;
¥ as we
reasonably believe is permitted by law or regulation or as is necessary to
comply with any legal obligation, or in order to enforce or apply our terms and
conditions and/or any other agreement with you; or to protect the rights, property,
or safety of Ignite, our users, or others;
¥ if there is
a sale of the assets of Ignite or corporate restructuring, or as a result of a
change of control of Ignite or one of its group companies, or in preparation of
any of these events. Any third party to which Ignite transfers of sells IgniteÕs
assets will have the right to continue to use the personal and other
information that you provide to us in the manner set out in this Privacy
Policy.
Our games and our websites include social features that enable
you to interact with other players. These features will enable other players to
see your username, your avatar and your progress through our games and other
game play related information such as high scores. Depending on your settings
in your social network or Ignite account, other information in your profile may
be shared with other players. Also, other players will be able to see anything
that you post to any public page, forum or other similarly open feature in our
games, websites, community channels or other Services.
We may share your information with our service providers if
necessary to enable them to provide services to us.
7. Our Policy Regarding Children
We do not knowingly collect or solicit personal information
from anyone under the age of 17 or knowingly allow such persons to use our
Service. If you are under 17, please do not send any information about
yourself to us, including your name, address, telephone number, or email
address. No one under the age of 17 may provide any personal
information. In the event that we learn that we have collected personal
information from a child under age 17, we will delete that information as
quickly as possible. If you believe that we might have any information
from or about a child under the age of 17, please contact us at support@ignite-ga.me
8. Your
rights in relation to your information
You have certain rights in connection with your personal
information and how we handle it. Details of those rights and how to exercise
them are contained in this section.
You have certain rights in relation to the personal information
that we hold about you. Those rights include:
¥
Right of access. You have a right to know what information we
hold about you and in some cases to have the information communicated to you.
If you wish to exercise this right please contact us letting us know that you
wish to exercise your right of access and what information in particular you
would like to receive. We reserve the right to ask for reasonable evidence to
verify your identity before we provide you with any information. Please note
that we may not be able to provide all the information you ask for, for
instance if the information includes personal information about another person.
Where we are not able to provide you with information that you have asked for,
we will endeavour to tell you why.
¥
Right to correct personal information. We try to keep the
information that we hold about you accurate and up to date. Should you realise
that any of the information that we hold about you is incorrect, please let us
know at support@ignite-ga.me and we
will correct it as soon as we can.
¥
Data deletion. In some circumstances you have a right to have
some of the personal information that we hold about you deleted. Should you
wish to have any information about you deleted.
There are other ways in which you can control the personal
information that we collect about you. For instance, you could disconnect your
Facebook or other social network account from our games.
9. Links to
third party websites and services
We may provide links to third party applications, services or
websites from our Services (including advertising that may link to a third
party). You understand that when you click on these links any data which you
provide afterwards is subject to that third party's privacy policy and not to
ours. We can take no responsibility for the content, safety, privacy or
security of any third party application, service or website.
10. Changes
to the policy
The privacy policy and this summary may change over time. We
will post the updated privacy policy on this page. Please come back to this
page every now and then to make sure you are familiar with the latest version.
Any new policy will be effective from the date it is published by us.
11. Contact
us
If you want to contact us about any of the matters in relation
to this privacy policy, including to exercise any of your rights, then please
contact our support department by emailing support@ignite-ga.me.